{"id":42537,"date":"2023-03-21T13:30:25","date_gmt":"2023-03-21T13:30:25","guid":{"rendered":"https:\/\/farmerrain.com\/press-release\/"},"modified":"2023-03-23T09:48:17","modified_gmt":"2023-03-23T09:48:17","slug":"press-release","status":"publish","type":"page","link":"https:\/\/farmerrain.com\/en\/press-release\/","title":{"rendered":"Press release"},"content":{"rendered":"<h2>V\u00e4rldens f\u00f6rsta klimatv\u00e4nliga vinylregnkl\u00e4der tas fram i Emmaboda.<\/h2>\n<p><strong>Genom att ta fram och v\u00e4xla in materialet BIOVINYL\u2122 i sina regnkl\u00e4der har f\u00f6retaget Farmerrain fr\u00e5n Emmaboda i Sm\u00e5land skapat v\u00e4rldens f\u00f6rsta klimatv\u00e4nliga vinylbaserade regnkl\u00e4der.<\/strong><\/p>\n<p>&#8211; Att v\u00e5ga g\u00e5 v\u00e5r egen v\u00e4g, utveckla och st\u00e4ndigt f\u00f6rb\u00e4ttra har alltid varit en stark drivkraft hos oss. Kvalitet som \u00e4r bra f\u00f6r m\u00e4nniskor och milj\u00f6n \u00e4r det som \u00e4r viktigast f\u00f6r oss, s\u00e4ger Carola Carlsson, \u00e4gare och grundare av Farmerrain.<\/p>\n<p>Det v\u00e4rldsunika materialet, d\u00e4r bland annat 100 procent \u00e5tervunnet PET-garn anv\u00e4nds i undertyget, har flera milj\u00f6f\u00f6rdelar j\u00e4mf\u00f6rt med traditionella material, bland annat:<\/p>\n<ul>\n<li>94 procent l\u00e4gre fossilavtryck p\u00e5 PVC<\/li>\n<li>9 g\u00e5nger l\u00e4gre vattenkonsumtion i produktion<\/li>\n<\/ul>\n<p>Materialet har dessutom samma h\u00f6ga kvalit\u00e9 och slitstyrka som traditionell PVC, som \u00e4r vanligt i regnkl\u00e4der.<br \/>\n&#8211; Med r\u00e4tt sk\u00f6tsel har v\u00e5ra plagg en uppskattad livsl\u00e4ngd p\u00e5 minst 30 \u00e5r, s\u00e4ger Jonas Carlsson, medgrundare och \u00e4gare av Farmerrain.<\/p>\n\t<div class=\"swiper pageSwiper\">\n\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t<div class=\"background\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"background__image\" src=\"https:\/\/farmerrain.com\/wp-content\/uploads\/2023\/03\/nedladdning-1-jpeg.webp\" alt=\"\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"swiper-button-next\"><\/div>\n\t\t<div class=\"swiper-button-prev\"><\/div>\n\t\t<div class=\"swiper-pagination\"><\/div>\n\t<\/div>\n<h4><strong>H\u00e5llbart fr\u00e5n vaggan till graven<\/strong><\/h4>\n<p>Farmerrains regnjacka har \u00e4ven verifierats som milj\u00f6produkt enligt det globala programmet EPD, som st\u00e5r f\u00f6r Environmental Product Declaration. Det \u00e4r ett s\u00e4tt att redovisa en produkts milj\u00f6p\u00e5verkan ur ett livscykelperspektiv, det vill s\u00e4ga fr\u00e5n vaggan till graven, d\u00e4r man \u00e4ven identifierar f\u00f6rb\u00e4ttringspotential f\u00f6r fortsatt arbete.<\/p>\n<p>L\u00e4s mer om Farmerrains hela h\u00e5llbarhetsresa <strong><a href=\"https:\/\/farmerrain.com\/var-hallbarhetsresa\/\">h\u00e4r<\/a><\/strong><\/p>\n<h4><strong>Bakgrund<\/strong><\/h4>\n<p>Farmerrain \u00e4r ett familje\u00e4gt f\u00f6retag med s\u00e4te i Emmaboda, Sm\u00e5land grundat av lantbrukarna Carola och Jonas Carlsson som tillverkat h\u00f6gspecialiserade regnkl\u00e4der f\u00f6r yrkesverksamma sedan 1992. Fokuset ligger p\u00e5 funktionalitet, innovation och branschledande h\u00e5llbarhet. Idag \u00e5terfinns kunder \u00f6ver hela v\u00e4rlden och sju av tio f\u00f6rs\u00e4ljningar g\u00e5r utanf\u00f6r Sveriges gr\u00e4nser.<\/p>\n<h4><strong>Kontakt<\/strong><\/h4>\n<p>Carola Carlsson, Farmerrain<br \/>\nMobil:<strong> <a href=\"tel:0702697953\">070-2697953<\/a><\/strong><br \/>\n<strong><a href=\"mailto:carola@farmerrain.com\">carola@farmerrain.com<\/a><\/strong><\/p>\n<p>Svenska Regnkl\u00e4ds Aktiebolaget<br \/>\nK\u00e4sem\u00e5la 106<br \/>\n36192 Emmaboda<br \/>\n<a href=\"mailto:info@farmerrain.com\"><strong>info@farmerrain.com<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00e4rldens f\u00f6rsta klimatv\u00e4nliga vinylregnkl\u00e4der tas fram i Emmaboda. Genom att ta fram och v\u00e4xla in materialet BIOVINYL\u2122 i sina regnkl\u00e4der har f\u00f6retaget Farmerrain fr\u00e5n Emmaboda i Sm\u00e5land skapat v\u00e4rldens f\u00f6rsta klimatv\u00e4nliga vinylbaserade regnkl\u00e4der. &#8211; Att v\u00e5ga g\u00e5 v\u00e5r egen v\u00e4g, utveckla och st\u00e4ndigt f\u00f6rb\u00e4ttra har alltid varit en stark drivkraft hos oss. Kvalitet som \u00e4r [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":42323,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-42537","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Press release | Farmerrain - H\u00e5llbara regnkl\u00e4der<\/title>\n<meta name=\"description\" content=\"V\u00e4rldens f\u00f6rsta klimatv\u00e4nliga vinylregnkl\u00e4der tas fram i Emmaboda. Genom att ta fram och v\u00e4xla in materialet BIOVINYL\u2122 i sina regnkl\u00e4der har f\u00f6retaget\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/farmerrain.com\/pressmeddelande\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press release | Farmerrain - H\u00e5llbara regnkl\u00e4der\" \/>\n<meta property=\"og:description\" content=\"V\u00e4rldens f\u00f6rsta klimatv\u00e4nliga vinylregnkl\u00e4der tas fram i Emmaboda. Genom att ta fram och v\u00e4xla in materialet BIOVINYL\u2122 i sina regnkl\u00e4der har f\u00f6retaget\" \/>\n<meta property=\"og:url\" content=\"https:\/\/farmerrain.com\/pressmeddelande\/\" \/>\n<meta property=\"og:site_name\" content=\"Farmerrain - H\u00e5llbara regnkl\u00e4der\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Farmerrain\/100063463901438\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-23T09:48:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/farmerrain.com\/wp-content\/uploads\/2023\/03\/Test3-scaled-1-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"867\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/farmerrain.com\/pressmeddelande\/\",\"url\":\"https:\/\/farmerrain.com\/pressmeddelande\/\",\"name\":\"Press release | Farmerrain - H\u00e5llbara regnkl\u00e4der\",\"isPartOf\":{\"@id\":\"https:\/\/farmerrain.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/farmerrain.com\/pressmeddelande\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/farmerrain.com\/pressmeddelande\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/farmerrain.com\/wp-content\/uploads\/2023\/03\/Test3-scaled-1-scaled.webp\",\"datePublished\":\"2023-03-21T13:30:25+00:00\",\"dateModified\":\"2023-03-23T09:48:17+00:00\",\"description\":\"V\u00e4rldens f\u00f6rsta klimatv\u00e4nliga vinylregnkl\u00e4der tas fram i Emmaboda. Genom att ta fram och v\u00e4xla in materialet BIOVINYL\u2122 i sina regnkl\u00e4der har f\u00f6retaget\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/farmerrain.com\/pressmeddelande\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/farmerrain.com\/pressmeddelande\/#primaryimage\",\"url\":\"https:\/\/farmerrain.com\/wp-content\/uploads\/2023\/03\/Test3-scaled-1-scaled.webp\",\"contentUrl\":\"https:\/\/farmerrain.com\/wp-content\/uploads\/2023\/03\/Test3-scaled-1-scaled.webp\",\"width\":2560,\"height\":867},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/farmerrain.com\/#website\",\"url\":\"https:\/\/farmerrain.com\/\",\"name\":\"Farmerrain - H\u00e5llbara regnkl\u00e4der\",\"description\":\"Regnkl\u00e4der med fokus p\u00e5 h\u00e5llbarhet, funktionalitet och unik design.\",\"publisher\":{\"@id\":\"https:\/\/farmerrain.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/farmerrain.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/farmerrain.com\/#organization\",\"name\":\"Farmerrain\",\"url\":\"https:\/\/farmerrain.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/farmerrain.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/farmerrain.com\/wp-content\/uploads\/2023\/03\/fr_logo.png\",\"contentUrl\":\"https:\/\/farmerrain.com\/wp-content\/uploads\/2023\/03\/fr_logo.png\",\"width\":179,\"height\":23,\"caption\":\"Farmerrain\"},\"image\":{\"@id\":\"https:\/\/farmerrain.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/people\/Farmerrain\/100063463901438\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Press release | Farmerrain - H\u00e5llbara regnkl\u00e4der","description":"V\u00e4rldens f\u00f6rsta klimatv\u00e4nliga vinylregnkl\u00e4der tas fram i Emmaboda. Genom att ta fram och v\u00e4xla in materialet BIOVINYL\u2122 i sina regnkl\u00e4der har f\u00f6retaget","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/farmerrain.com\/pressmeddelande\/","og_locale":"en_US","og_type":"article","og_title":"Press release | Farmerrain - H\u00e5llbara regnkl\u00e4der","og_description":"V\u00e4rldens f\u00f6rsta klimatv\u00e4nliga vinylregnkl\u00e4der tas fram i Emmaboda. Genom att ta fram och v\u00e4xla in materialet BIOVINYL\u2122 i sina regnkl\u00e4der har f\u00f6retaget","og_url":"https:\/\/farmerrain.com\/pressmeddelande\/","og_site_name":"Farmerrain - H\u00e5llbara regnkl\u00e4der","article_publisher":"https:\/\/www.facebook.com\/people\/Farmerrain\/100063463901438\/","article_modified_time":"2023-03-23T09:48:17+00:00","og_image":[{"width":2560,"height":867,"url":"https:\/\/farmerrain.com\/wp-content\/uploads\/2023\/03\/Test3-scaled-1-scaled.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/farmerrain.com\/pressmeddelande\/","url":"https:\/\/farmerrain.com\/pressmeddelande\/","name":"Press release | Farmerrain - H\u00e5llbara regnkl\u00e4der","isPartOf":{"@id":"https:\/\/farmerrain.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/farmerrain.com\/pressmeddelande\/#primaryimage"},"image":{"@id":"https:\/\/farmerrain.com\/pressmeddelande\/#primaryimage"},"thumbnailUrl":"https:\/\/farmerrain.com\/wp-content\/uploads\/2023\/03\/Test3-scaled-1-scaled.webp","datePublished":"2023-03-21T13:30:25+00:00","dateModified":"2023-03-23T09:48:17+00:00","description":"V\u00e4rldens f\u00f6rsta klimatv\u00e4nliga vinylregnkl\u00e4der tas fram i Emmaboda. Genom att ta fram och v\u00e4xla in materialet BIOVINYL\u2122 i sina regnkl\u00e4der har f\u00f6retaget","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/farmerrain.com\/pressmeddelande\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/farmerrain.com\/pressmeddelande\/#primaryimage","url":"https:\/\/farmerrain.com\/wp-content\/uploads\/2023\/03\/Test3-scaled-1-scaled.webp","contentUrl":"https:\/\/farmerrain.com\/wp-content\/uploads\/2023\/03\/Test3-scaled-1-scaled.webp","width":2560,"height":867},{"@type":"WebSite","@id":"https:\/\/farmerrain.com\/#website","url":"https:\/\/farmerrain.com\/","name":"Farmerrain - H\u00e5llbara regnkl\u00e4der","description":"Regnkl\u00e4der med fokus p\u00e5 h\u00e5llbarhet, funktionalitet och unik design.","publisher":{"@id":"https:\/\/farmerrain.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/farmerrain.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/farmerrain.com\/#organization","name":"Farmerrain","url":"https:\/\/farmerrain.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/farmerrain.com\/#\/schema\/logo\/image\/","url":"https:\/\/farmerrain.com\/wp-content\/uploads\/2023\/03\/fr_logo.png","contentUrl":"https:\/\/farmerrain.com\/wp-content\/uploads\/2023\/03\/fr_logo.png","width":179,"height":23,"caption":"Farmerrain"},"image":{"@id":"https:\/\/farmerrain.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/people\/Farmerrain\/100063463901438\/"]}]}},"_links":{"self":[{"href":"https:\/\/farmerrain.com\/en\/wp-json\/wp\/v2\/pages\/42537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/farmerrain.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/farmerrain.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/farmerrain.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/farmerrain.com\/en\/wp-json\/wp\/v2\/comments?post=42537"}],"version-history":[{"count":0,"href":"https:\/\/farmerrain.com\/en\/wp-json\/wp\/v2\/pages\/42537\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/farmerrain.com\/en\/wp-json\/wp\/v2\/media\/42323"}],"wp:attachment":[{"href":"https:\/\/farmerrain.com\/en\/wp-json\/wp\/v2\/media?parent=42537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}